A business’s Trade Mark is often among its most valuable assets. We offer a full range of trademark related services in South Africa.
A trademark or trade mark is a recognisable sign, design, or expression which identifies products or services of a particular source from those of others. The trademark owner can be an individual, business organization, or any legal entity. A trademark may be located on a package, a label, a voucher, or on the product itself. For the sake of corporate identity, trademarks are often displayed on company buildings. It is legally recognized as a type of intellectual property.
It is a common misconception that the registration of a company name automatically provides some sort of protection to deter others from making use of an identical or similar trade mark. The Companies and Intellectual Property Commission (CIPC) has two different registers for companies and intellectual property.
Therefore, should one register a company on CIPC’s companies registry, the name of such company does not automatically get added to the trademarks registry. Failure to register the brand as a trade mark on the trademarks registry makes your company’s brand extremely vulnerable to unauthorised use by third parties.
A business’s Trade Mark is often among its most valuable assets. We offer a full range of trade mark related services in South Africa. Including the following services:
- Providing strategic brand creation and development advice
- Conducting Trade Mark availability searches and providing strategic related advice
- Filing of Trade Mark applications
- Prosecution of Trade Mark applications to registration
- Trade Mark renewals
- All Trade Mark related recordals including assignments, mergers, registered users and changes in proprietor details
- Trade Mark portfolio management
- Trade Mark oppositions
- Trade Mark infringement advice and assistance
- Cancellation / expungement proceedings
Please note that there are a lot of benefits to registering a brand name as a trademark. Some of the benefits are as follows:
- The exclusive right to use the mark (monopoly right)
- Prevent third parties from making unauthorised use of an identical or confusingly similar trade mark or business name
- Registration serves as a defence to any infringement action brought by a proprietor of an earlier registered trade mark
- You are granted the right to use the ® symbol
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